Jessi Hibsman.

Jessi Hibsman

Title
Senior Director of Marketing
Organizations
College of Engineering
Office Phone
1-541-737-6848
Address

Corvallis, OR 97331
United States

About

Biography

As the senior director of marketing, Jessi is responsible for leading all marketing efforts that help advance the college’s strategic external goals. Prior to joining the College of Engineering, she served as the director of marketing for the OSU College of Business, where she led the brand strategy and a team that oversaw all things digital, design and content.

Jessi is a marketer, brand strategist and strategic operational leader with 18 years of experience launching and managing complex marketing programs and campaigns across industries. When she led the engagement marketing efforts for the largest region of Google workspaces, she partnered with the global Google Food team on the development and roll-out of the first-ever Google Food brand. Early in her career she developed public relations programs for the Las Vegas Convention and Visitors Authority that integrated into brand campaigns such as “What Happens Here, Stays Here.”

Degrees

B.S. Journalism: Strategic Communications, University of Kansas
MBA, with a concentration in Leadership and Entrepreneurship, Arizona State University

Awards/Accolades

2022 Excellence in Marketing Award, UPCEA – University Professional and Continuing Education Association
2018 DAM Award – Campaigns, Awareness Initiatives and Special Projects

Teaching

Documents

Research

Research Interests

Research Groups

Research Website

Labs

Publications